Chandon: The Challenge
To make sparkling wine the preferred drink of Indian youth. To enable Chandon to take on the dominance of beer as the alcoholic beverage of choice. To carve a distinct niche within the drinking routine of both males and females.
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Chandon adds style and sophistication to every moment.
Refine the everyday
With a flute of Chandon in your hand, there’s a touch of class to all you do. Be it at a little gathering of friends or a post-work hang-out, your Chandon is an elegant way to move beyond the ordinary.
In tune with this thought, we created a social media strategy and calendar using content-led campaigns and promotions that resonated with young and discerning Indians and garnered a loyal social media community for Chandon.