Cruise: The Challenge
To bring alive the 5-in-1 functionality of the Cruise Varioqool air conditioner.
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POSITIONING
The Cruise AC cools, heats, purifies, deodorises and dehumidifies. We thus positioned it as the AC that goes beyond what a regular AC is expected to do. A Cruise gives you more than you expect.
IDEA
Get more than what you ask for, with the 5-in-1 Cruise AC.
SIMILAR CASE STUDIES
- MONEY CONTROLJune 24, 2018MONEY CONTROL
BRAND CAMPAIGN
- GODREJ LOCKSJune 24, 2018GODREJ LOCKS
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- CHANDONJune 24, 2018CHANDON
BRAND CAMPAIGN