Cruise: The Challenge

To bring alive the 5-in-1 functionality of the Cruise Varioqool air conditioner.

INTEGRATED CAMPAIGN | ADVERTISEMENT

POSITIONING

The Cruise AC cools, heats, purifies, deodorises and dehumidifies. We thus positioned it as the AC that goes beyond what a regular AC is expected to do. A Cruise gives you more than you expect.

IDEA

Get more than what you ask for, with the 5-in-1 Cruise AC.

SIMILAR CASE STUDIES