Moneycontrol: The Challenge
To make Moneycontrol.com the preferred destination for following the Budget.
BRANDING | DESIGN | ADVERTISING

POSITIONING
Most people don’t understand the finance minister’s speech on Budget Day and find it
hard to decode the impact of the budget on their personal finances. Moneycontrol wanted to make the nation smarter by interpreting the impact of the budget on people’s personal finances and interpreting it in real-time.
IDEA
Get Budget Smart, with Moneycontrol’s real-time analysis and simplification of complex budget issues and nuances.
SIMILAR CASE STUDIES
- GODREJ LOCKSJune 24, 2018GODREJ LOCKS
BRAND CAMPAIGN
- CHANDONJune 24, 2018CHANDON
BRAND CAMPAIGN
- CruiseSeptember 29, 2018Cruise
BRAND CAMPAIGN