Carlton Edge: The Challenge
To launch the Carlton Edge range of elite business luggage with its unique Lifetime Warranty.
INTEGRATED CAMPAIGN | ADVERTISEMENT
POSITIONING
The Lifetime Warranty of the Carlton Edge series offers something that no other bag in India offers: coverage for all kinds of bag damage, including airline damage. To celebrate this unique warranty, we positioned Carlton Edge as the only bag that covers all damage, no questions asked.
IDEA
No matter what the story of how you damaged your bag, we take care of your bag, no questions asked.
SIMILAR CASE STUDIES
- GODREJ SCRIPTJune 24, 2018
GODREJ SCRIPTBRAND CAMPAIGN
- CRUISEJune 24, 2018
CRUISEBRAND CAMPAIGN
CARLTONBRAND CAMPAIGN
- ZEE CLASSICJune 24, 2018
ZEE CLASSICBRAND CAMPAIGN
