The Whyness Happiness Circle

We believe that a brand that makes people happy is welcomed and valued by consumers. Each brand has a unique way to make people happy. By illustrating the many stories that successful brands use to deliver happiness, we make sure each brand finds its own distinct happiness story.


How does a brand make you both a fan and an ambassador for that brand?

A brand first creates a world that you can relate with. A world which has emotions
and values that you hold dear. A world within which you can find happiness.

If a brand makes you happy, you want that brand in your life. It’s that simple.