Carlton Edge: The Challenge

To launch the Carlton Edge range of elite business luggage with its unique Lifetime Warranty.

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POSITIONING

The Lifetime Warranty of the Carlton Edge series offers something that no other bag in India offers: coverage for all kinds of bag damage, including airline damage. To celebrate this unique warranty, we positioned Carlton Edge as the only bag that covers all damage, no questions asked.

IDEA

No matter what the story of how you damaged your bag, we take care of your bag, no questions asked.

SIMILAR CASE STUDIES