Script: The Challenge
To launch a new accessible premium furniture brand Script by Godrej,
starting with a store in Bengaluru. Inspired by new living, the product line
offers activity-based furniture and accessories for interesting people.
DESIGN | ADVERTISING
We positioned Script as a unique perspective on furniture and accessory design. Liberating people from the old rules of how one is supposed to think, feel and behave around furniture.
Script enables a fluid living experience called Freedom of Living. Starting with the launch of the brand, Whyness crafted a design language, tone of voice, messaging and look and feel for the communication across a Brand Campaign, Product Ads, Advertorials, Brochures and Booklets, POS, retail exhibits, launch activations and more.