Cruise: The Challenge
To establish Cruise as a quality air conditioner in a crowded market place.
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A Cruise air conditioner is not an expense, it’s an investment you make. Its world-class components mean a Cruise is a partner in your family’s life for years to come. Instantly and in the long term, it upgrades your life. It provides fresh, pollution-free air. It ensures a superior quality of sleep. All in all, a Cruise AC proves its value for life.
We positioned Cruise as an investment you make for a better quality home life, with the tagline ‘Invest in yourself’.
A Cruise air conditioner ensures great sleep, making it a great investment in yourself.