Moneycontrol: The Challenge
To make Moneycontrol.com the preferred destination for following the Budget.
BRANDING | DESIGN | ADVERTISING
Most people don’t understand the finance minister’s speech on Budget Day and find it
hard to decode the impact of the budget on their personal finances. Moneycontrol wanted to make the nation smarter by interpreting the impact of the budget on people’s personal finances and interpreting it in real-time.
Get Budget Smart, with Moneycontrol’s real-time analysis and simplification of complex budget issues and nuances.
In this 2014 campaign, we have highlighted how the Budget impacts specific
industry sectors and thus, the common man’s monthly budget.
Moneycontrol’s 2016 Budget analysis will make you a Budget expert.
This was the central thought behind this campaign.