VIP: The Challenge
To enable VIP Bags, the iconic luggage brand, to speak to and connect with the new generation of young,
passionate Indian family travellers.
INTEGRATED CAMPAIGN | ADVERTISEMENT
VIP Bags is the luggage brand that truly understands every nuance of the family vacation and travel. Through its decades of experience, VIP Bags is the ultimate partner of the Indian family traveller.
VIP. Hello Holidays.
This new brand campaign was an invitation to holiday with the family travel expert. With Saif and Kareena, the stylish, much-travelled couple as brand ambassadors, the new campaign, through its films, print and outdoor, demonstrated that VIP plays a central role in making a family holiday into a life-changing experience.