Carlton: The Challenge

Make Carlton a desirable, premium business luggage brand
for the younger business generation .

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POSITIONING

The opposite of the stuffy, suited world of old-school business,
Carlton premium business luggage partners young business mavericks,
innovative and hungry, by inspiring them in their journey to success.

IDEA

The new face of business. Carlton is the preferred luggage of the new
breed of business leaders and innovators, enabling their journeys towards
path-breaking business ideas and achievements.

SIMILAR CASE STUDIES