Carlton: The Challenge
Make Carlton a desirable, premium business luggage brand for the younger business generation.
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The opposite of the stuffy, suited world of old-school business, Carlton premium business luggage partners young business mavericks, innovative and hungry, by inspiring them in their journey to success.
The new face of business.
Based around this central thought, we created an inspiring and informative digital persona for Carlton that, on a weekly basis, engages with young, ambitious Indians through insights, fresh viewpoints and aspirational content that celebrates the world of the new face of business.